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Free PESTEL and VRIO analyses of real companies, countries and industries, plus in-depth books, templates and guides to go further.
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What is a PESTEL analysis?
A PESTEL analysis scans the six outside forces that shape an organisation. Every analysis on this site is built around them.
Government policy, political stability, trade relations and tax rules.
Inflation, interest rates, exchange rates, growth and spending power.
Demographics, lifestyles, culture, tastes and buying habits.
Innovation, automation, digital tools, R&D and new infrastructure.
Climate, emissions rules, sustainability and resource use.
Employment, consumer, competition and health and safety law.
Fresh in the library
See all analyses →PESTLE Analysis of Titan
Titan is a renowned name in the luxury fashion wear industry in India. The company is famous for the manufacturing…
Read analysis → PESTLE · CompaniesPESTLE Analysis of Oak Tree Inn
Oak Tree Inn has been a part of the hospitality industry in the Scotland since past 25 years. The company…
Read analysis → PESTLE · CompaniesPESTLE Analysis of Porsche
Porsche is a renowned brand name in the German automotive industry, known for manufacturing premium quality luxury automobiles. The company…
Read analysis → VRIO · VRIO AnalysisVRIO Analysis of Bombardier
Bombardier company is a global leader in transportation industry. The company is involved in the operations of developing game-changing and…
Read analysis → VRIO · VRIO AnalysisVRIO Analysis of McDonalds
McDonald’s is a famous leading name across the globe in fast food industry. It becomes a global brand because of…
Read analysis → VRIO · VRIO AnalysisVRIO Analysis of Coles
Coles Supermarket is an Australian consumer and retail service chain. The company is headquartered in Melbourne. It is a part…
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Find your company, country or industry and see how a full analysis is laid out.
Work through each factor one at a time, using our guides as a checklist.
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Worked examples to understand how a strong PESTEL or VRIO answer is structured.
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A fast scan of the market forces before writing a business plan.
Ready examples to show in class across companies, countries and industries.
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All 121 companies →Questions people ask
What is the difference between PESTEL and PESTLE?
Nothing in substance. Both cover political, economic, social, technological, environmental and legal factors; only the order of the last two letters changes.
What is a VRIO analysis?
VRIO checks whether a company's resources are Valuable, Rare, hard to Imitate and backed by the right Organisation. Resources that pass all four can give a lasting competitive advantage.
Are the analyses free to read?
Yes. Every analysis in the library is free to read online.
What will the books include?
Fully updated, in-depth PESTEL analyses with current data, impact ratings, strategic implications and study questions, organised by country, industry and company.