Students and businesses
VRIO Analysis Template
Find which resources give a lasting competitive advantage, with a step-by-step method and three worked examples.
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Six factors.
Any company.
Zero guesswork.
Free PESTEL and VRIO analyses of real companies, countries and industries, plus in-depth books, templates and guides to go further.
PPolitical
EEconomic
SSocial
TTechnological
EEnvironmental
LLegal
245Free analyses
121Companies
36Industries
33Countries
40VRIO reports
Featured analyses
Browse the library →Pick what you're analysing
What is a PESTEL analysis?
A PESTEL analysis scans the six outside forces that shape an organisation. Every analysis on this site is built around them.
PPolitical
Government policy, political stability, trade relations and tax rules.
EEconomic
Inflation, interest rates, exchange rates, growth and spending power.
SSocial
Demographics, lifestyles, culture, tastes and buying habits.
TTechnological
Innovation, automation, digital tools, R&D and new infrastructure.
EEnvironmental
Climate, emissions rules, sustainability and resource use.
LLegal
Employment, consumer, competition and health and safety law.
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PESTLE · Companies
PESTLE Analysis of Titan
Titan is a renowned name in the luxury fashion wear industry in India. The company is famous for the manufacturing…
Read analysis → PESTLE · CompaniesPESTLE Analysis of Oak Tree Inn
Oak Tree Inn has been a part of the hospitality industry in the Scotland since past 25 years. The company…
Read analysis → PESTLE · CompaniesPESTLE Analysis of Porsche
Porsche is a renowned brand name in the German automotive industry, known for manufacturing premium quality luxury automobiles. The company…
Read analysis → VRIO · VRIO AnalysisVRIO Analysis of Bombardier
Bombardier company is a global leader in transportation industry. The company is involved in the operations of developing game-changing and…
Read analysis → VRIO · VRIO AnalysisVRIO Analysis of McDonalds
McDonald’s is a famous leading name across the globe in fast food industry. It becomes a global brand because of…
Read analysis → VRIO · VRIO AnalysisVRIO Analysis of Coles
Coles Supermarket is an Australian consumer and retail service chain. The company is headquartered in Melbourne. It is a part…
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Books
The complete PESTEL library as in-depth, fully updated books: countries, industries and companies.
Coming soon → TemplatesEditable PESTEL and VRIO templates in Word, PowerPoint and Google Slides.
Coming soon → GuidesStep-by-step guides to writing an analysis that holds up in class and in business.
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Students and teams
PESTEL Presentation Templates (10 Designs)
Ten complete presentation designs, from Midnight to Bold Blocks, each with 12 editable slides: title, overview, snapshot, one slide per factor, impact summary, recommendations and references.
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Everyone
Complete Starter Bundle
All six products in every style: 10 presentation designs, 5 styles of each worksheet, guide and cheat sheet, and 4 spreadsheet themes. Over 40 files.
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The PESTEL Master Book
Every country, 200+ industries and the world's largest companies, analysed with one structure and full references.
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From blank page to finished analysis
01Read a worked example
Find your company, country or industry and see how a full analysis is laid out.
02Follow the framework
Work through each factor one at a time, using our guides as a checklist.
03Fill in a template
Drop your findings into an editable template and turn them into recommendations.
Learn the frameworks
All guides →Who uses freepestel
Students
Worked examples to understand how a strong PESTEL or VRIO answer is structured.
MBA candidates
Quick macro-environment context for case studies and strategy classes.
Founders
A fast scan of the market forces before writing a business plan.
Teachers
Ready examples to show in class across companies, countries and industries.
Companies A–Z
All 121 companies →Questions people ask
What is the difference between PESTEL and PESTLE?
Nothing in substance. Both cover political, economic, social, technological, environmental and legal factors; only the order of the last two letters changes.
What is a VRIO analysis?
VRIO checks whether a company's resources are Valuable, Rare, hard to Imitate and backed by the right Organisation. Resources that pass all four can give a lasting competitive advantage.
Are the analyses free to read?
Yes. Every analysis in the library is free to read online.
What will the books include?
Fully updated, in-depth PESTEL analyses with current data, impact ratings, strategic implications and study questions, organised by country, industry and company.